Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.

Join John Kreicbergs, the marketing co-chair for Kansas City’s award-winning Boulevardia festival, general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights the backstory behind Boulevardia, from brand building to site planning to attendee engagement and more. This interactive lunch will outline the key components of event-based marketing, how principles of game design and player engagement can be applied to attendee activation, and how sponsors, events, and attendees can mutually benefit.

John Kreicbergs
John Kreicbergs is a 19-year veteran of the Kansas City advertising, marketing and technology scene. Starting at Bernstein-Rein in 1999, he has served stints at Barkley, VML, DEG and Meers Advertising, working with such brands as Burger King, Visit KC, Hostess Cakes, Blue Cross Blue Shield, McDonalds, and many more. His passion for digital innovation brought him to Propaganda3 in 2013 where he currently serves as the general manager for the firm’s app development efforts. As a result of that work, Kid Rocket Studios — a kids-focused entertainment development startup — was launched in 2014 following the success of Propaganda3’s interactive comic book app “Kung Fu Robot.” In 2015, Propaganda3 also launched a new event-based digital engagement platform called AppTapp. In addition, John is the founder of RKO Workshop, which specializes in museum exhibit design and educational interactive experiences, and is the marketing co-chair for Kansas City’s award-winning Boulevardia festival.

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